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Imperfect Courage: Live a Life of Purpose by Leaving Comfort and Going Scared

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Want to make a move but scared to leave your comfort zone? Go anyway. "Jessica's perspective of global sisterhood and the power of lifting each other up in the midst of fear and scarcity is exactly what we need today. This book is both an invitation and a challenge to bravely show up for ourselves, for the people we love, and for the strangers that we will one day call fami Want to make a move but scared to leave your comfort zone? Go anyway. "Jessica's perspective of global sisterhood and the power of lifting each other up in the midst of fear and scarcity is exactly what we need today. This book is both an invitation and a challenge to bravely show up for ourselves, for the people we love, and for the strangers that we will one day call family. I say, Amen!" --Bren� Brown, Ph.D., Author of the #1 New York Times bestseller Braving the Wilderness In Imperfect Courage, the founder of the popular fair trade jewelry brand Noonday Collection shares her story of starting the rapid-growing business that impacts over 4,500 artisans in vulnerable communities across the globe--and invites readers on a journey of transformation, challenging them to trade their comfort zones for a life of impact and adventure. In 2015, Inc. magazine recognized Noonday Collection as one of the fastest-growing companies in America. But years earlier, as Jessica Honegger stood at a pawn-shop counter in Austin, Texas, and handed over her grandmother's gold jewelry, her goal was much more personal: to fund the adoption of her Rwandan son, Jack, by selling artisan-made jewelry. This first step launched an unexpected side-hustle that would grow into Noonday Collection. Jessica embarked on this new journey and teamed up with her first artisan partner, Jalia, a Ugandan jewelry maker. She saw the meaningful impact Noonday brought to Jalia's community and knew it was the right move. Fear crept into Jessica's heart as she realized her success, or failure, meant the same for Jalia. But refusing to let fear hinder her goals, Jessica found the necessary (if imperfect) courage she needed along the way--the courage to leave comfort and embrace a life of risk and impact. Discover Your Imperfect Courage In Imperfect Courage, Jessica takes you by the hand and invites you to trade your comfort zone for a life of impact and meaning. - First, she invites you to draw a circle of compassion around yourself and leads you through some soul-searching aimed at setting you free from shame. - Next, she challenges all of us to come together, dare to be vulnerable with one another, and commit to building a culture of collaboration. - Finally, Jessica calls on you to broaden your circle of compassion to embrace the entire globe--and to bring your beautifully imperfect courage to a world that needs you.


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Want to make a move but scared to leave your comfort zone? Go anyway. "Jessica's perspective of global sisterhood and the power of lifting each other up in the midst of fear and scarcity is exactly what we need today. This book is both an invitation and a challenge to bravely show up for ourselves, for the people we love, and for the strangers that we will one day call fami Want to make a move but scared to leave your comfort zone? Go anyway. "Jessica's perspective of global sisterhood and the power of lifting each other up in the midst of fear and scarcity is exactly what we need today. This book is both an invitation and a challenge to bravely show up for ourselves, for the people we love, and for the strangers that we will one day call family. I say, Amen!" --Bren� Brown, Ph.D., Author of the #1 New York Times bestseller Braving the Wilderness In Imperfect Courage, the founder of the popular fair trade jewelry brand Noonday Collection shares her story of starting the rapid-growing business that impacts over 4,500 artisans in vulnerable communities across the globe--and invites readers on a journey of transformation, challenging them to trade their comfort zones for a life of impact and adventure. In 2015, Inc. magazine recognized Noonday Collection as one of the fastest-growing companies in America. But years earlier, as Jessica Honegger stood at a pawn-shop counter in Austin, Texas, and handed over her grandmother's gold jewelry, her goal was much more personal: to fund the adoption of her Rwandan son, Jack, by selling artisan-made jewelry. This first step launched an unexpected side-hustle that would grow into Noonday Collection. Jessica embarked on this new journey and teamed up with her first artisan partner, Jalia, a Ugandan jewelry maker. She saw the meaningful impact Noonday brought to Jalia's community and knew it was the right move. Fear crept into Jessica's heart as she realized her success, or failure, meant the same for Jalia. But refusing to let fear hinder her goals, Jessica found the necessary (if imperfect) courage she needed along the way--the courage to leave comfort and embrace a life of risk and impact. Discover Your Imperfect Courage In Imperfect Courage, Jessica takes you by the hand and invites you to trade your comfort zone for a life of impact and meaning. - First, she invites you to draw a circle of compassion around yourself and leads you through some soul-searching aimed at setting you free from shame. - Next, she challenges all of us to come together, dare to be vulnerable with one another, and commit to building a culture of collaboration. - Finally, Jessica calls on you to broaden your circle of compassion to embrace the entire globe--and to bring your beautifully imperfect courage to a world that needs you.

30 review for Imperfect Courage: Live a Life of Purpose by Leaving Comfort and Going Scared

  1. 4 out of 5

    Megan Byrd

    This book talks a lot about Jessica's journey to create and grow her artisan jewelry business, Noonday. She shares her heart behind her business as well as the surprises, setbacks, missteps, and joy she has experienced. She also encourages and empowers us who want to make an impact in our world and feel like we are part of something important and meaningful. We are prodded to consider our giftings and where our heart is pointed and look for the things we can do and opportunities that might be av This book talks a lot about Jessica's journey to create and grow her artisan jewelry business, Noonday. She shares her heart behind her business as well as the surprises, setbacks, missteps, and joy she has experienced. She also encourages and empowers us who want to make an impact in our world and feel like we are part of something important and meaningful. We are prodded to consider our giftings and where our heart is pointed and look for the things we can do and opportunities that might be available to us. Reading this book was very inspiring. It reminded me that I was created uniquely and should not compare others' gifts and callings to my own. Working together in each of our strengths is how we can impact our communities and maybe even the world.

  2. 5 out of 5

    Vinae

    I thought this book would be all about Jessica's business journey. I am not a business owner, but I am a fan of Noonday and thought it would be fun to be on the book launch team and receive an advanced reading copy. I was captivated by the first page, and pleasantly surprised to find that this book is about so, so, so much more than business! Jessica lets us into her inner thoughts and takes us on a journey about how to conquer those pesky committes in our brain that keep telling us how we are fa I thought this book would be all about Jessica's business journey. I am not a business owner, but I am a fan of Noonday and thought it would be fun to be on the book launch team and receive an advanced reading copy. I was captivated by the first page, and pleasantly surprised to find that this book is about so, so, so much more than business! Jessica lets us into her inner thoughts and takes us on a journey about how to conquer those pesky committes in our brain that keep telling us how we are failing. We join her on her adoption journey, and see how Noonday started. We also struggle with her as she talks about health and fitness and learn how to change our thoughts about ourselves and our body image. We learn how to find our voice and our power to influence others and change our communities. She tells us interesting stories about the people she has met and works with all over the globe. This book is not just for entrepreneurs, it is for every person who has ever felt like a failure, for everyone who has ever looked in the mirror and didn't like what they saw. It is for every person who is scared to venture out of their comfort zone and everyone who wants to be a world changer, good neighbor, or just a good friend. I give it 5 stars because it is way more than I expected, and exactly what I needed to read.

  3. 4 out of 5

    Robin

    I could not put this book down!!!! As an entrepreneur I was taking notes along side as well of things I want to remember. As a working mom I really dug into to the balancing and hard decisions. I have heard of Noonday before but never really looked at the products or company. I have heard more and more about it lately and so glad to have the opportunity to read Jessica's amazing book! This is going on my top books to read list, especially if you are an entrepreneur!!!

  4. 5 out of 5

    Lindsey (Books for Christian Girls)

    Having just received my first piece of jewelry from the Noonday Collection, I was eager to read this book and learn more of the history of this company. Maybe I'm in the minority of Christian non-fiction readers in today's world, but I prefer my Christian books to not have cussing in them. Whether it be a quote from some celebrity or a relative, I frankly do not care to read words like '*ss' and 'bullsh*t' in my books. Along with a couple mentions of other topics, I was quite disappointed in thi Having just received my first piece of jewelry from the Noonday Collection, I was eager to read this book and learn more of the history of this company. Maybe I'm in the minority of Christian non-fiction readers in today's world, but I prefer my Christian books to not have cussing in them. Whether it be a quote from some celebrity or a relative, I frankly do not care to read words like '*ss' and 'bullsh*t' in my books. Along with a couple mentions of other topics, I was quite disappointed in this book and DNF @ p. 65. Content Wise- Spiritual Content- Prayers; ‘H’s are not capital when referring to God; Mentions of God & Jesus; Mentions of prayers & praying; Mentions of having faiths; Mentions of churches, church going, mission trips, & Vacation Bible School; Mentions of hymns; A couple mentions of miracles; A couple mentions of nuns; A mention of a Bible; A mention of a cross necklace; *Note: a ‘Dear God’ is said (it can come across as flippant); A mention of a person being called ‘Jesus with skin’; A mention of a committee from hell (though the 'committee' is mentioned often, the place is only mentioned once). Negative Content- Minor cussing including: an ‘*ss’, a ‘bullsh*t’ (a father being quoted along with a couple mentions of ‘BS’ and mentions of having thoughts that come across as this), a ‘duh’, and a ‘heck’; Mentions of drugs & drug addicts; A few mentions of abusive spouses; A few mentions of wine, drinking, & drunks; A mention of 9/11; *Note: Mentions of bands/singers, celebrities, & comedians; A few mentions of political figures & wives; A few mentions of Netflix & shows; A few mentions of social media; A couple mentions of Target. Sexual Content- a ‘babe’; A mention of a good mom having sex with her husband three times a week; A mention of human trafficking; A mention of cute boys & crushes; *Note: A mention of the abs of a lesbian; A mention of (not) having thigh gap.

  5. 4 out of 5

    Sarah

    Just finished reading and gaaahhh I am just so proud of WOMEN!!! I'm so proud of the imperfectly courageous women whose stories Jessica shares and I'm just so proud that I get to share in that! So much beauty in this BOOK. This will be a regular reread, and I'm going to be hounding friends to order their own copies FOR SURE.

  6. 5 out of 5

    Jennifer Jones

    This book was an incredible call to be brave and step out in faith, even when it’s scary!

  7. 5 out of 5

    Crista Kettenhofen

    I received an ARC from the publisher, and the opinions expressed are my own. “Imperfect Courage” is a memoir written by Jessica Honegger, the founder of Noonday Ambassadors. The book loosely traces the story of the adoption of her son from Rwanda, and chronicles the development of her fair-trade jewelry company, which originated to address the substantial fees and expenses related to that adoption. I was smitten when I read this epigraph: “‘The path to success is straight, and the experience of wal I received an ARC from the publisher, and the opinions expressed are my own. “Imperfect Courage” is a memoir written by Jessica Honegger, the founder of Noonday Ambassadors. The book loosely traces the story of the adoption of her son from Rwanda, and chronicles the development of her fair-trade jewelry company, which originated to address the substantial fees and expenses related to that adoption. I was smitten when I read this epigraph: “‘The path to success is straight, and the experience of walking it is marked by both confidence and clarity.’ - No One, ever” The author goes on to establish her view of an empowering concept, “going scared,” and uses the theme of invitations to relate her life experiences, her entrepreneurial endeavors, and her worldview in general. The book is organized into three sections: The First Step, Better Together, and A World Changed. Honegger begins with, and maintains, an upbeat pace and an energetic tone. I came to the book unaware of Noonday Ambassadors, and unfamiliar with the intricacies of international adoptions. That left me confused through some of the first section of the book. I ended up loving much of what she has to say, although I’m forced to admit that at times the voice of her inner cheerleader can be a tad grating on this introverted older woman reader. At one early stage I bristled defensively a bit over my own work / mommy choices, and a catastrophic business failure, too. The second section was my favorite part of the book, and is rich with thoughtful commentary such as, “We extend the circle of compassion we have drawn around ourselves to include others when we embrace this vulnerable truth: It could have been me. When we bravely choose to empathize with people who are in painful circumstances, rather than judge them, we become not only a balm for their souls but a dose of courage for our own.” Two other words come to mind about this section of the book: Norbert’s story. My heart was fully engaged. The third section was not quite as gripping as the second, and I occasionally felt bombarded by jargon, slogans, and buzz words. For example I found her overuse of “resourced” (as in “well-resourced” and “under-resourced”) off-putting. Near the book’s close, Honegger sagely observes, “I want to know about and celebrate effort, because effort over time is what yields lasting results.” Her outstanding lifelong track record of work to improve the lives of the impoverished, especially women, is a testament to both her Christian faith and her passion. I see the target audience for this book including current and prospective Noonday Ambassadors, hostesses, and customers, 30 - 50 year old women with entrepreneurial urges, and women struggling with work-life balance questions.

  8. 4 out of 5

    Sonja

    I’m so fortunate to get an advanced readers copy of this gem by Jessica Honegger. I couldn’t put it down. The message is for anyone that feels sorry, doubt or fear with stepping past their comfort zone.

  9. 5 out of 5

    Rebekkah

    All that Jessica has accomplished is truly amazing, as is her heart for the world and those in it. That being said, I think I wish the third section had been the majority of the book, it really got me excited about making a difference and “widening my circle” and I would have loved more of that. Overall, it was a really good book, I just wanted less in some sections and more in others! I would recommend it, especially for those who are interested in Noonday, its history, and it’s heart.

  10. 5 out of 5

    Leila Tualla

    I wanted to really love this one, but it just wasn't my cup of tea. I do like Jessica Honegger's story of grit, influence and faith woven into her being as she fought for the things that mattered to her: her adoption dream, and the seemingly happenstance start of her Noonday company. I have been scared multiple times as a mother, and as an author. I've jumped in anyway. I understand needing to let people into your life, and the need to stop comparing our own demons and faults against someone's p I wanted to really love this one, but it just wasn't my cup of tea. I do like Jessica Honegger's story of grit, influence and faith woven into her being as she fought for the things that mattered to her: her adoption dream, and the seemingly happenstance start of her Noonday company. I have been scared multiple times as a mother, and as an author. I've jumped in anyway. I understand needing to let people into your life, and the need to stop comparing our own demons and faults against someone's perfect life....but we do anyway. It's just human nature. What I didn't need was someone looking like Jessica (she's beautiful) cheering me on as my inner monologue talked myself out of not comparing. Perhaps, that's just me and my outsider perspective. Or my introverted self telling Honegger's words to 'calm down and take a breath.' There was quite a lot of wisdom here in her words though, and I have no doubt that there are others who yearn for that type of enthusiasm and can do spirit embolden them to step out of their preconceived circles. ​​***I received an advance reader copy from the publisher in exchange for an honest review. I am not required to write a positive one. These thoughts and opinions are my own.***

  11. 5 out of 5

    Dana Jaax

    This book is a must read for all women. Jessica Honegger is hilarious, insightful, compassionate, enthusiastic, but most of all real. She tells it like it is. She tells her personal story of creating a life filled with meaning and courage, not only for herself but for others. To fund her adoption of a son from Rwanda, she started selling paper bead jewelry made by artisans in Uganda. This personal quest led to the creation of a multi-million dollar business focused on empowering women through st This book is a must read for all women. Jessica Honegger is hilarious, insightful, compassionate, enthusiastic, but most of all real. She tells it like it is. She tells her personal story of creating a life filled with meaning and courage, not only for herself but for others. To fund her adoption of a son from Rwanda, she started selling paper bead jewelry made by artisans in Uganda. This personal quest led to the creation of a multi-million dollar business focused on empowering women through style and fashion. Noonday Collection stresses the importance of cherishing children, empowering women, creating dignified jobs and connecting people. The fact that Jessica presents her story of being imperfectly courageous allows women reading this book to feel like they, too, can “go scared” into pursuits they never dared to imagine before. I highly recommend this book where Jessica stresses collaboration over competition and makes women want to seek like-minded, spirited, real friends. Imperfect Courage is a story of Jessica’s life changes and encourages all of us to “go scared,” and seek others over isolation. We are “better together” and more alike than different.

  12. 5 out of 5

    Rachel Adams

    Jessica Honegger truly is a remarkable woman. After reading an advanced copy of this book, I was able to hear and see her heart for her family, her business, and for women just like me. No matter your story, Jessica encourages readers to bravely embrace their story and do something about it, to get your brave pants on and go. The book is easily laid out and has mini sections throughout each chapter, making it easy for a super busy mom like me to sneak bits of the book in small moments of quiet. D Jessica Honegger truly is a remarkable woman. After reading an advanced copy of this book, I was able to hear and see her heart for her family, her business, and for women just like me. No matter your story, Jessica encourages readers to bravely embrace their story and do something about it, to get your brave pants on and go. The book is easily laid out and has mini sections throughout each chapter, making it easy for a super busy mom like me to sneak bits of the book in small moments of quiet. Definitely a great read!

  13. 5 out of 5

    Marisa Barrett

    If you've ever felt like a middle school student, tightly gripping your lunch tray as you anxiously scan the room for a place to sit, then Jessica Honegger's words will resonate with you. While reading this advance copy of the book (given by publisher), I kept finding myself whispering "me too". Jessica emphatically assures us that there is a seat at the table for us and more importantly encourages us to scoot over and make room for others, something she calls the Sisterhood Effect. While readin If you've ever felt like a middle school student, tightly gripping your lunch tray as you anxiously scan the room for a place to sit, then Jessica Honegger's words will resonate with you. While reading this advance copy of the book (given by publisher), I kept finding myself whispering "me too". Jessica emphatically assures us that there is a seat at the table for us and more importantly encourages us to scoot over and make room for others, something she calls the Sisterhood Effect. While reading Jessica's personal stories of embracing her vulnerabilities and finding her worth, I realized that I was reading a modern day tale of Esther. As I cheered for Jessica in her messy, convulated journey of discovery for her "for such a time as this" purpose, I found my eyes opened to ways that I might create impact and influence in my own ways. And in my opinion, this is the power of Imperfect Courage, it releases one to..."you do you" because you are you enough and that whatever season or stage of life you are in, you have gifts and talents that are needed. Additionally, if you are familiar with Jessica as CEO of Noonday, the behind the scenes look will have you fall deeper in love with their commitment to creating a flourishing world. Too often, business models reinforce and promote a scarcity model, so it was thriving to read how a business is thriving because it views jobs as a tool for restoring dignity. On a final note, this is a quick read.

  14. 4 out of 5

    Mrs. Miller

    This book is basically a kick in the pants and a hug at the same time. Jessica shares wholeheartedly her passion for world-changing, one person at a time, with encouragement for your journey and vulnerability from hers. She holds in her hands the tensions between a privileged Western culture and cultures of great vulnerability and need. And she calls us to step bravely into that tension too, to see the real people in front of us, right next door and across the world. What's more, she's using fas This book is basically a kick in the pants and a hug at the same time. Jessica shares wholeheartedly her passion for world-changing, one person at a time, with encouragement for your journey and vulnerability from hers. She holds in her hands the tensions between a privileged Western culture and cultures of great vulnerability and need. And she calls us to step bravely into that tension too, to see the real people in front of us, right next door and across the world. What's more, she's using fashion as a tool to create meaningful opportunities for women at home and all around the world, connecting us to each other, and pointing to the greater Hope she has inside. Thank you for this book, Jessica. Your message has been lighting a fire in me these past two years, through seasons of darkness, and you've helped bring me healing by providing me with the opportunity to hold that light for others. Keep on going scared, my friend! - Jen, a Noonday Collection Ambassador

  15. 4 out of 5

    Holly

    I have followed Jessica Honneger and noonday collection for at least 5 years and was ecstatic to hear she was writing her story. I was even more excited to get an advance copy to be able to review. I was so impressed at how Jessica told her story, including some hard parts, and peeled back the layers of her life to give is such a vulnerable look into what the life of a CEO/mom/ entrepreneur/global leader of fair trade jewelery business/ world-changer looks like. And at the end I felt like I too c I have followed Jessica Honneger and noonday collection for at least 5 years and was ecstatic to hear she was writing her story. I was even more excited to get an advance copy to be able to review. I was so impressed at how Jessica told her story, including some hard parts, and peeled back the layers of her life to give is such a vulnerable look into what the life of a CEO/mom/ entrepreneur/global leader of fair trade jewelery business/ world-changer looks like. And at the end I felt like I too could step out into the scary dreams and push away insecurities that hold me back. I love that this story is about a woman, but is also about all women and how we cheer one another on. You don't need to know anything about Jessica or Noonday collection to read this book, but you will walk away as part of the sisterhood she so wonderfully cultivates.

  16. 4 out of 5

    Sallie Belle Howell

    Jessica Honegger writes a wonderful book of life ups and downs in the journey to Imperfect Courage through Noonday, her fair trade business. Honegger shares the passion of adoption and how it led her to begin a business that helps others reach that same goal. Imperfect Courage is so much more than a book of business and adoption. It is a raw look at going scared in life but the key word being GOING. The honesty of looking at others as equals, believing in the gifts we have been given and steppin Jessica Honegger writes a wonderful book of life ups and downs in the journey to Imperfect Courage through Noonday, her fair trade business. Honegger shares the passion of adoption and how it led her to begin a business that helps others reach that same goal. Imperfect Courage is so much more than a book of business and adoption. It is a raw look at going scared in life but the key word being GOING. The honesty of looking at others as equals, believing in the gifts we have been given and stepping forward is a challenge for all who read. This is a must read!

  17. 4 out of 5

    Rebecca Speight

    I read the book in one sitting and am inspired to find my way to make a difference. I have purchased many Noonday items over the years and enjoy new Jessica’s podcast, so serving on her launch team and reading an ARC seemed like a good idea. I’ll need some time to articulate all I learned from the book, but I’m so glad I read it today!

  18. 4 out of 5

    Shelby Clarke

    I had the great privilege to be a member of Jessica Honegger’s Book Launch Team for Imperfect Courage. As a long time fan of Noonday Collection and a self-proclaimed Ethical Fashion Ambassador, this story provided me with encouragement and reminded me that no matter what my story should sound like, the real-life one is so much better and I’m better for it. Jessica shares with readers not only the story of how Noonday Collection began but all the moments that lead to her stepping into imperfect c I had the great privilege to be a member of Jessica Honegger’s Book Launch Team for Imperfect Courage. As a long time fan of Noonday Collection and a self-proclaimed Ethical Fashion Ambassador, this story provided me with encouragement and reminded me that no matter what my story should sound like, the real-life one is so much better and I’m better for it. Jessica shares with readers not only the story of how Noonday Collection began but all the moments that lead to her stepping into imperfect courage to make her dreams a reality. During a time of financial difficulty, her family made a hard decision to keep pursuing international adoption. Everything they had reserved for this was lost when the housing market crashed. Most people would believe that maybe it was a sign to step back, to not move. Instead, the Honegger family knew they must continue forward and that doing so would not only be hard but one of the hardest things they had done. I, too, have been in those times when everything says to stop, to not do the thing and yet in your heart you know you are still meant to go forward. What I love most about Noonday is what I love most about ethical fashion/ethical business models. We are all in this together, my success is tied to folks around the world. And people in Uganda, Nepal, and Haiti are connected to me. When I promote them, when I buy from them, they are given the opportunity to have dignified work. To buy a roof they need or send their children to school & lift up literally the most vulnerable. As a product of growing up in the 90’s and early 2000’s, I struggle with how my life compared to well basically anyone else my age. It’s something I still struggle with. So, when Jessica said, “…I began to see that life wasn’t a standardized test, where only one answer is right.” (pg 43) It brought relief to my weary heart. Life is not a test with one right answer, but an opportunity to do the right thing in life. I appreciate Jessica’s vulnerability in Imperfect Courage simply because my most meaningful and deep relationships are the result of being vulnerable and sharing the hard stuff with people. She recounts a story about that Class Mom at her kid’s school. You know the one that attends every party, goes on field trips, and does all the things. Jessica recognizes that because of this mom, she is able to be a better mom at home and a better CEO knowing her children are loved and safe and cared for by this class mom. We are not all called to be the same things. If so how boring would that be? “Her success does not diminish mine. She is not a threat. She is a sister. I will not be threatened by her investments, her wild accomplishments, or her successes. Instead of elbowing, I will reach out my hand.” (Pg 101) God gave every one of us a unique path in life and a unique set of skills, with these things we make our own beautiful and unique way through our struggles and triumphs. And when we use these skills to lift up and empower others, we are ultimately glorifying the God that gave us these gifts. “The fact is, each of us is distinctively wired and has unique skills and interests to bring to bear on making this world a better place.” (pg 173) Overall, I loved Imperfect Courage because it met me exactly where I was. We are all going through and experiencing opportunities to be courageous. We could all use a little more empathy, and brave the scary thing in our lives. And as Jessica points out, “We need each other in this journey…” (pg 206) Pre-Order your copy of Imperfect Courage, out on August 14th. I was provided a copy of Imperfect Courage by the publisher, all opinions are my own.

  19. 5 out of 5

    Deanna

    I will confess first that I have a hard time getting through a lot of non-fiction books. I was a little afraid after agreeing to read this book but Imperfect Courage had me to the very end. The end, where the last words brought hot tears of gratitude mixed with the unfinished pain the book sometimes brought up in me. I admire Jessica and her courage and strength to push past her fears and obstacles to create and build Noonday into the amazing company it is today. But I do not relate as well to J I will confess first that I have a hard time getting through a lot of non-fiction books. I was a little afraid after agreeing to read this book but Imperfect Courage had me to the very end. The end, where the last words brought hot tears of gratitude mixed with the unfinished pain the book sometimes brought up in me. I admire Jessica and her courage and strength to push past her fears and obstacles to create and build Noonday into the amazing company it is today. But I do not relate as well to Jessica in the same way I related to the artisans she works with and some of their stories. As a single mom who often worries about how there will be enough money or how will I pull off the balancing act of parenting alone while providing and being present for my kids, those strong, beautiful women across the globe who are creating the fashionable, beautiful things people are buying at Noonday shows, those are my people and those women have my heart. I love Noonday for all the ways it is changing the lives of others. The thing I did not expect is the many times Jessica's stories brought up very real pain in me. Good grief, was there anything more damaging to an un-athletic person like myself than the Presidents Fitness Test? I realized that today, decades later, (I work for a large fitness company -in the spa) and I will not go upstairs to work out because I don't want to look stupid. Like 3rd grade Presidents Fitness test stupid. Imperfect Courage was a bit of therapy here. Today I went upstairs and signed up for the 60-day challenge. I barely know what it is, but I'm in and I knew I needed to do it because courage. There are other things I probably need therapy for that this book bubbled up in me, but they are things I am now determined to deal with. Who knows, maybe one day I will be able to ask for help from others. My greatest admiration for Jessica is the complete and total way she loves, empowers and supports other women. And the ways she champions vulnerability, sisterhood and collaboration. One of my favorite things she says is, "Her success doesn't diminish mine". Wow, girls, what if we all believed and lived that out? What if we created spaces in our lives for others to shine and fail and ask for help and be uncertain and be strong and be afraid and be successful? I want more of these kind of women around me. And I want to be that kind of women. This book is a great account of the stories that brought the Honnegar's through the adoption of their cute-as-could-be son, Jack, and the beautiful company that was birthed out of it. You will find encouragement and you will find the invitation to step into your own imperfect story and find the courage to live out whatever is calling you.

  20. 4 out of 5

    Erin Cox

    Imperfect Courage marries one woman’s story with personal growth and business training as well healthy doses of encouragement and challenge. As Jessica Honegger weaves together the pieces of this book, we learn about the story of her family and their adoption, the creation of Noonday Collection and the subsequent impact of global entrepreneurship on vulnerable communities around the globe. While the story line unfolds, Jessica shares about the power of community, vulnerability and compassion as Imperfect Courage marries one woman’s story with personal growth and business training as well healthy doses of encouragement and challenge. As Jessica Honegger weaves together the pieces of this book, we learn about the story of her family and their adoption, the creation of Noonday Collection and the subsequent impact of global entrepreneurship on vulnerable communities around the globe. While the story line unfolds, Jessica shares about the power of community, vulnerability and compassion as she worked to overcome shame and doubt, to own her to worth, and to create a culture of community that upholds those same values. This book is a great read for a young woman struggling to own her worth, for the entrepreneur, and for the hurting soul longing to work through difficulty. If people would read this book and practice what it in it, it would go along way for creating a more positive global perspective. I received an advanced reader copy. This review contains my honest opinion.

  21. 5 out of 5

    Kelly Shank

    There is no lack of courage in the words of this book. Jessica Honegger shares the gritty truth behind her success and that of Noonday Collection. From the desperation that led to her first trunk show to the inventory miscalculation that almost collapsed the business, she uses her experiences to offer wisdom and encouragement to women everywhere. For fans of Noonday Collection, this book offers a glimpse into the inner workings of the company and Honegger herself. Readers learn about the humble There is no lack of courage in the words of this book. Jessica Honegger shares the gritty truth behind her success and that of Noonday Collection. From the desperation that led to her first trunk show to the inventory miscalculation that almost collapsed the business, she uses her experiences to offer wisdom and encouragement to women everywhere. For fans of Noonday Collection, this book offers a glimpse into the inner workings of the company and Honegger herself. Readers learn about the humble beginnings of the company and the extreme effort it took to become successful. Through stories, we learn the stories behind some of the key figures within the company, both artisans and ambassadors. Noonday’s history is fascinating. Woven within the memoir are words of encouragement for the reader, words to help you identify your unique brand of courage and opportunity to impact the world. I appreciated her message of unity and collaboration throughout. It is obvious that she shares her success with the many people who work with her, a welcome relief compared to many other stories. Although the central subject is her fair-trade jewelry company, her primary message, that of finding one’s courage to pursue their passion, transcends all women, regardless of profession or status. Although some readers may be confused by the intricacies of international adoption or social advocacy as mentioned, they will still come away with a greater awareness and appreciation for those in lesser-developed countries. This is a good step into understanding global needs and social justice. At the same time, her message is encouraging to all women and can help them consider how they may pursue their own version of courage, as well as cheer on those around them. I received an advance copy of this book from the publisher. This review reflects my honest opinion.

  22. 4 out of 5

    Meagan

    I've long been a fan of Noonday Collection, so jumped at the opportunity to read and review founder Jessica Honegger's book "Imperfect Courage". This book is for you if: - You want to learn more about Noonday Collection and/or Honegger - You want to learn more about others' experiences with international adoption - You are considering (or not considering) being a Noonday ambassador - You want or need a kick in the pants in some area of your life, to get up off your bum and get going This book is not f I've long been a fan of Noonday Collection, so jumped at the opportunity to read and review founder Jessica Honegger's book "Imperfect Courage". This book is for you if: - You want to learn more about Noonday Collection and/or Honegger - You want to learn more about others' experiences with international adoption - You are considering (or not considering) being a Noonday ambassador - You want or need a kick in the pants in some area of your life, to get up off your bum and get going This book is not for you if: - You're content in your bubble - You don't want to be challenged - You'd rather not have truth spoken sweetly into your life, with a genuine invitation to 'go it scared' with 'imperfect courage' I love how Honegger encourages community over competition. We aren't here to beat someone else -- we're here to join them. Life is not about winning or losing, but about pursuing God ... together. "Imperfect Courage" testifies to that on every page. Be ready with a highlighter (or your ereader's version of a highlighter), because this book will make extensive use of it! I certainly plan to revisit those highlights regularly, and consider myself suitably challenged to pursue some goals I've sat on for way too long. I received a copy of the book from the publisher. All opinions are my own.

  23. 4 out of 5

    Amber Spear

    Imperfect Courage is a book that will speak to many different women at all levels and places they are in their lives. There were many chapters that spoke to me, one in particular was Create Compassionate Spaces. In this chapter, Jessica talks about how embracing our vulnerability leads us to a path of belonging to ourselves and our friends. I am in the military and a wife and a mom. I find it so hard to compare to all the other mom's, I commute 2 1/2 hrs and I run myself ragged to volunteer for Imperfect Courage is a book that will speak to many different women at all levels and places they are in their lives. There were many chapters that spoke to me, one in particular was Create Compassionate Spaces. In this chapter, Jessica talks about how embracing our vulnerability leads us to a path of belonging to ourselves and our friends. I am in the military and a wife and a mom. I find it so hard to compare to all the other mom's, I commute 2 1/2 hrs and I run myself ragged to volunteer for my kids classes and I get so exhausted.  So exhausted and honestly a bit jealous, because I know I can't be involved in everything at my kids school and so many other moms are able to. Jessica Honegger's Imperfect Courage reiterates a very important lesson that is sometimes hard to swallow... we are not in competition with each other, there is enough for all of us. Ladies we must stop hatin' and start thankin' Thank those that can be there when we cannot. Cheer on each other ~ isn't that more fun than carrying around such misplaced grief for others? Come on! This book is available for pre-order, where you buy books, get yours now! I was lucky to be on this launch team and received an Advanced Readers Copy.

  24. 4 out of 5

    Jeanine Hiefield

    I was excited to have the opportunity to read an advance reader copy of Jessica Honegger’s book, "Imperfect Courage". I LOVED this book! I was introduced to Noonday Collection at an IF conference at my church. I absolutely love the jewelry, but I love the story behind the jewelry even more. When I heard that the founder of Noonday, Jessica Honegger, was writing a book about her story of starting her business, I couldn’t wait to read this book. It’s an inspiring book about how to get out of our c I was excited to have the opportunity to read an advance reader copy of Jessica Honegger’s book, "Imperfect Courage". I LOVED this book! I was introduced to Noonday Collection at an IF conference at my church. I absolutely love the jewelry, but I love the story behind the jewelry even more. When I heard that the founder of Noonday, Jessica Honegger, was writing a book about her story of starting her business, I couldn’t wait to read this book. It’s an inspiring book about how to get out of our comfort zone and make a difference in the world. We can’t make a difference sitting on our couch watching TV! Jessica’s story makes it possible for us to believe that we too can become “world changers.” We need to do what we can, because no matter how small, we can make a huge difference. This book encourages women to support each other and not to compare. I will be purchasing several copies of this book to give to my friends. I give this book 5 stars because it encourages women to be the best we can be, and to have confidence and have the courage to go out there and make a difference.

  25. 4 out of 5

    Lisa Hamilton

    This review has been hidden because it contains spoilers. To view it, click here. Scared. That’s where courage starts and where it is forged. Through Jessica Honegger’s recounting of her adoption journey to bring her son, Jack, home from Rwanda and her scrappy journey to entrepreneurship I learned that going scared is all part of the courageous person’s journey. I’ve been privileged to receive an advanced reader copy of Imperfect Courage. While I have been familiar with Honegger’s story through her jewelry company, Noonday Collection, hearing the details and different perspect Scared. That’s where courage starts and where it is forged. Through Jessica Honegger’s recounting of her adoption journey to bring her son, Jack, home from Rwanda and her scrappy journey to entrepreneurship I learned that going scared is all part of the courageous person’s journey. I’ve been privileged to receive an advanced reader copy of Imperfect Courage. While I have been familiar with Honegger’s story through her jewelry company, Noonday Collection, hearing the details and different perspectives she provides really has me thinking differently about courage, fear, and vulnerability. Through Honegger’s personal reflections on her unlikely journey to create a socially conscious fashion brand over the past seven years, she reveals much about her insecurities and tendencies that many can relate. Along the way she has had to recon with her perceptions, qualifications, body image, missteps and failures. Through her imperfections, realizations and motivation succeed, she has empowered thousands of women from the United States to Africa, South America to Asia – literally the world over. But, this isn’t just the story of her courageous journey. Through the stories of her artisan partners like Ugandan Jalia and Rwandan lawyer Norbert, she highlights the intense power that courageous vulnerability gives to minimize fear and shame. When we embrace who we really are, share our stories of overcoming, we are able to power through and choose to use our voice, power, and perspective for the encouragement and empowerment of others. Personally, this is a message that I need to hear right now. I need to use my voice to lead others, to help others see a vision that is different than the world they experience today. It’s exciting, and pretty scary. But as Honegger has reminded me, there’s power in going scared, that’s where courage comes from – and it’s going to be imperfect.

  26. 5 out of 5

    Carey

    Kick comparison, shame, comfort, and crippling doubt to the curb. Face the reality of your unique strengths - even if they look different than everyone else's (spoiler alert, they do) and what it is you need to do to go scared. Be reminded that you can't do it alone. Accept the invitation to make a global impact - from your hometown to people around the world - with what you have been given. Jessica shares her own journey of going scared, embracing her courage with shaking hands, as she built th Kick comparison, shame, comfort, and crippling doubt to the curb. Face the reality of your unique strengths - even if they look different than everyone else's (spoiler alert, they do) and what it is you need to do to go scared. Be reminded that you can't do it alone. Accept the invitation to make a global impact - from your hometown to people around the world - with what you have been given. Jessica shares her own journey of going scared, embracing her courage with shaking hands, as she built the Noonday Collection. Vulnerability and transparency make this a book that welcomes all to consider how you can live a life of purpose, no matter your stage of life. Personally, I was challenged to embrace the life right in front of me - parenting IS my going scared - even as I pursue my passions. Perseverance, vulnerability, and community can change the world. I received an advance copy of this book.

  27. 4 out of 5

    Sarah Poling

    This review has been hidden because it contains spoilers. To view it, click here. I finished the book moments ago and I must say, this book is therapy for my soul as I’m potentially reinventing my life this fall. I’m predicting NY times bestseller. You reach us in our head, hearts, and hands, with an amazing sister-like approach, honesty, truth, and love, that moves the reader to action. I read a lot of books from well known Christians, and this by far is my favorite book in this past year or more. I was drawn to the title....Imperfect Courage. I was intrigued by the cover. I I finished the book moments ago and I must say, this book is therapy for my soul as I’m potentially reinventing my life this fall. I’m predicting NY times bestseller. You reach us in our head, hearts, and hands, with an amazing sister-like approach, honesty, truth, and love, that moves the reader to action. I read a lot of books from well known Christians, and this by far is my favorite book in this past year or more. I was drawn to the title....Imperfect Courage. I was intrigued by the cover. I was motivated to read this book when I read the description about Jessica invites you in to learn self compassion. and the description of promises that she would help the reader soul search and embrace her God given identity, passions, self, and expand and create a culture of collaboration, community, sisterhood, all while being set free from whatever entraps you. And she vulnerably and authentically achieves this with compassion, real life testimonies, and her own tough love honesty. She encourages you in a therapeutic(my word) soul searching process. I read tons of women’s Christian life and inspiration books, many which are the same instruction manuals,and are easy to read and ignore, but not so with this book. Jessica is your encourager, cheerleader, role model, and shares the testimonies of others who have joined her in this journey. Spoiler. The book ends with the encouragement of being a light as bright as the noonday, and how she named the company. While the book is light on scripture, it boldly and genuinely shares an authentic faith, her connections, and the truth she shares is very biblically driven with a Christian world view. I loved it and learned so much and feel like she has helped me process and plan out my own growth mindset to face my fears with God driven imperfect courage.

  28. 5 out of 5

    Kara Mulligan

    It's not often I cry when I read, but I felt like Jessica was looking me square in the eyes and telling me I can go scared, even when everything doesn't look perfect right now, we have to take the first step in moving. She shares her story, the good and the bad, but leads the reader into a place of confidence.

  29. 4 out of 5

    Elizabeth

    I've followed Jessica's Noonday journey since the very first trunk shows to bring Jack home. I have purchased jewelry, watched friends launch and grow their Noonday business, hosted trunk shows, and helped friends bring their adoptive children home while supporting artisans from around the world in their dignified jobs. I was pretty excited when Jessica decided to write a book, and even more excited to receive the advanced reader copy. Imperfect Courage asks us all to take an honest inventory of I've followed Jessica's Noonday journey since the very first trunk shows to bring Jack home. I have purchased jewelry, watched friends launch and grow their Noonday business, hosted trunk shows, and helped friends bring their adoptive children home while supporting artisans from around the world in their dignified jobs. I was pretty excited when Jessica decided to write a book, and even more excited to receive the advanced reader copy. Imperfect Courage asks us all to take an honest inventory of our life and to take (potentially uncomfortable) steps in the direction of our dreams, even if we don't feel 100% ready; to embrace vulnerability for growth and healing - to own our stories with all of their hiccups and perceived faults; put away the 'either/or' mentallity to embrace the 'and'; lay down comparison in favor of celebrating other's successes and building community; and to embrace the connectedness that we all share. It's a relatable wake-up call for anyone that feels like they are stuck, or craving more.

  30. 5 out of 5

    Rachel Simson

    Imperfect Courage is part autobiography, part self-help book. It’s inspiring, positive and it has a really good message. The message is all told through anecdote and personal story which I didn’t think I’d like as I am not a fan of autobiographies, but in the end, I found it interesting to read and inspiring. The book opens with Jessica’s explanation about how she started her global jewellery brand Noonday. But hidden within the anecdote is a very important message. Jessica was scared to sell the Imperfect Courage is part autobiography, part self-help book. It’s inspiring, positive and it has a really good message. The message is all told through anecdote and personal story which I didn’t think I’d like as I am not a fan of autobiographies, but in the end, I found it interesting to read and inspiring. The book opens with Jessica’s explanation about how she started her global jewellery brand Noonday. But hidden within the anecdote is a very important message. Jessica was scared to sell the jewellery to her friends at first in a selling party. But she pushed through her fear, went ahead with the selling party and in the end, it was that step which launched the start of her career and her global business! The message here is to never pass up an opportunity due to fear because you may be missing out on something great. “When you have a vision you don’t have time to wait around for your fears to vanish before you start moving” The whole book is all about having ‘imperfect courage’, taking risks despite your fears. And it’s a message I really found inspiring. It’s something I know I need to do more. I let my fears stop me a lot, but this book has reminded me that I may be missing out on life and great opportunities because of that. Jessica explains that the hero’s journey isn’t just for a few select people, and courage isn’t just reserved for those heroes, but it’s an invitation to all of us to take the leap and go and do what we are supposed to do with our lives. I think I related with this book so much because it isn’t trying to tell you to get rid of your fears because that’s easier said than done sometimes, but it’s about doing the thing even though you are scared. It’s about making that leap of faith despite your fears and taking as many opportunities for life as you can, because you only have one chance at life, so you may as well lead it right. She explains that being alone isn’t helpful, that it’s important to surround yourselves with others work with them if you want your life to count for something. She tells her own story of her travels to other countries and of her adoption battle, showing how important it is to help others and do something important with our lives. “There’s more to life than ease and comfort” She encourages you to “own your own worth” you have to believe that you can bring change to the world and be a force for good. You have to embrace your vulnerabilities and your fears but believe in yourself to be able to go and do the thing you want to do anyway. This book was religious at times, and as an athest, I wasn’t sure if I would like that, but in the end, it didn’t bother me all that much. The message about empowering yourself was so much more important than anything else in the book, and a message that really inspired me. I have learnt a lot from reading this. I have learnt that I need to bring my fears and anxieties along with me, but get my feet moving anyway. I need to step out the door and into the world as it’s about time that I go out there and meet it. See the full review here: https://racheleanne.wordpress.com/201...

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